Thursday, March 15, 2007

Overnight TV Ratings -- "America's Next Top Model" Hot

The biggest hit on the CW -- by far -- is "America's Next Top Model." It's doing blockbuster business, by their standards, reaching more than 5 million people last night and ranking #2 in the all-important 18-49 demo. That's why it was stupid of them to cannibalize their one hit with that Pussycat Dolls reality show, which dropped like a rock in its second week. Nonetheless, the REPEAT of last night's "Pussycat" episode did better following AMTM than it did on its own. "Idol," of course, was big, though it seems to have modestly plateaued now -- the numbers overall are, I think, still higher than last season, but just barely. It won't be helped if they keep touting a finale between Melinda and LaKaisha inevitable. Meanwhile, "Lost" has settled in with about 12 million viewers at 10 p.m. -- that's a far cry from its heyday and it will be beaten every time by new episodes of "CSI: NY," but at least it's not still, tumbling. But fans of "Jericho" should be very worried -- that show has absolutely collapsed since its break. Coming back for a second season is more in doubt. And obviously things don't look good for "Friday Night Lights." They moved it for the third time, ran two episodes and then yanked it in favor of reruns of "Dateline." Go to MediaWeek's Marc Berman for a complete ratings breakdown.

8 p.m.
1. Bones -- 10.21 million viewers
2. Dateline (r) -- 7.94 million
3. Jericho -- 7.76 million
4. George Lopez -- 6.33 million/According To Jim -- 5.96 million
5. America's Next Top Model -- 5.15 million

9 p.m.
1. American Idol -- 25.61 million/'Til Death -- 14.02 mil
2. Criminal Minds (r) -- 10.76 million
3. Crossing Jordan -- 7.42 million
4. According To Jim -- 5.83 million/In Case Of Emergency -- 4.74 million
5. Pussycat Dolls Present: The Search ForThe Next Doll -- 3.53 million

10 p.m.
1. Lost -- 12.12 million
2. CSI: NY (r) -- 10.29 million
3. Medium (r) -- 6.04 million

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