Friday, October 13, 2006
De Beers Freaking Out Over DiCaprio Movie
The diamond monolith De Beers is freaking out over the bad publicity they expect from the holiday movie "Blood Diamonds," which depicts the horrible violence tearing apart countries where diamonds are mined. The diamond industry claims they've set up a process to make certain "conflict diamonds" don't get on the world market. But since they oversee the program themselves and won't keep auditable records and there's so much money to be made, naturally activists think maybe De Beers et al are not to be trusted. Will diamonds become uncool? Yep, if Leondardo DiCaprio has anything to do with it.