Tuesday, September 19, 2006
Fox Launches Religious Movie Shingle
A day after finding out major studios kowtow to hate groups like Focus on the Family, we find out that Twentieth Century Fox is launching a religious-based shingle called FoxFaith: Movies You Can Believe In. (Love the slogan.) Frankly, it sounds pretty demeaning: 12 movies a year with micro-mini budgets of less than $5 million each. Family movies should be part of every studio's budget and they certainly shouldn't be relegated to the low-end of the movie budget. The first release -- "Love's Abiding Joy" -- only cost $2 million and is actually the fourth movie in a very popular TV movie franchise on (I believe) the Hallmark Channel. That series began with "Love Comes Softly." In other words, they're launching this franchise outreach to Christians with not a glorified TV movie but an ACTUAL TV movie. God deserves better. At the opposite end of the morality scale, LionsGate is launching a horror-themed video on demand shingle called FearNet. No word if they're reaching out to Satanists.