Nielsen To Offer Minute BY Minute Ratings Starting April 24

In four months, Nielsen is going to offer minute-by-minute ratings that include DVR and VCR playback, info (for DVR users) on whether they fastforward through commercials (you bet they do) and so on. It's going to be a lot of good news/bad news, with TV viewing much higher in homes with DVRs but those viewers skipping commercials en masse.