The riskiest programming move in ages -- pulling Law & Order from it's traditional Wednesday at 10 p.m. slot that made it one of the most successful dramas of all time -- has proven a big flop. At 9 p.m., Law & Order ranked in FOURTH place, behind the night's #1 show American Idol (with 27 million viewers saying goodbye to Kevin Covais), Lost (with 16 million viewers) and even losing to Criminal Minds, which had a very weak lead-in from the dead-on-arrival sitcom Courting Alex. If they don't move Law & Order soon, Dick Wolf can say goodbye to his dream of beating the 20 season record of Gunsmoke.
In new series news, Evidence was a flop and Heist held onto virtually all of its L&O lead-in. So okay, they launched Heist decently by giving it that 10 p.m. slot, but at what cost? Critical darling Veronica Mars also did poorly and moves to Tuesday at 9 p.m. starting April 11. It no longer seems so likely to make it to a third season on the revamped CW lineup. And reality show Unan1mous -- which is eerily similar to a pitch of monkeyboy's I heard ages ago -- got off to a truly whacky start. Nine people have to unanimously pick one person to get $1.5 million. Or no one gets it. I loved watching the minister and the gay guy go at each other. (How stupid can they be to antagonize each other and everyone else five minutes after the game begins?) But my favorite telling detail was when they were informed what the game would be. Are people so desperate for TV face time that they'll agree to appear on a reality show without the slightest clue of what it would entail? Amazing. If you love TV ratings like me, sign up for Mediaweek's daily email newsletter. It's free.
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Don't get excited. Just another ad I deleted. It must be an automatic poster since they can't really be trying to troll my 100 and counting audience.
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