Blockbuster Begs Netflix Customers To Try A Free Rental

Oh, how times have changed. I saved the full page ad in the NYT when I saw it and Variety thought it was worth reporting on as well. Netflix customers can take a tear-off return address from their Netflix envelopes, bring them into Blockbuster and get free rentals until Dec 21. I don't use Netflix -- do you get a pile of spare envelopes or can you only use it one at a time or what? Even if you have to receive a Netflix DVD in the mail to get the tag, you can essentially double your rentals by also going to Blockbuster. This is what they get for not converting into sell-through DVD quickly enough.