"The Courier" -- The Latest One Minute Films No One Will Watch

OK, so an elaborate product placement called "The Courier" is billed as a micro-series on CBS. Mostly just intended to promote the Pontiac Torrent, even if it were actually interesting would anyone watch it? It airs for seven nights over nine days during the first act break (around 9:08 p.m.?) beginning Jan. 24 on "CSI: Miami" and ending on Wed. Feb 1 during "Criminal Minds." Except of course for Sat. Jan 28 and Tuesday Jan. 31 when it doesn't air at all and Sunday Jan. 29 when it airs after "Cold Case." Why do they bother?