Tuesday, May 02, 2006

AMC Theaters Makes Headlines For Showing Movies

The AMC theater chain wants lots of attention for showing popular, successful films like "March of the Penguins." It's claiming to be doing something special by designating one theater in their urban markets as an AMC Select screen that will focus on indie films and documentaries. Where to begin? Most every theater chain -- at least in NYC -- is already doing this. And major urban centers -- the only places where AMC will do this -- are already well served by numerous indie chains like Angelika, Sunshine, Lincoln Plaza, the Quad etc. that are devoted solely to artier fare. If AMC had announced it was devoting at least one screen at every multiplex in the suburbs and rural outlets -- the very places that desperately NEED access to these films -- then they'd be doing something trailblazing.

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