USA Today reports about an experiment of director Steven Soderbergh. His new movie "Bubble" comes out almost simultaneously in theaters, on DVD, on cable and video-on-demand this January 27.
Bad idea for the wrong type of movie. (Though his movie might do fine, since it's sure to get lots of attention just for being first.) Soderbergh has it backwards: small indie films with no-name casts like "Bubble" are exactly the sort of movies that need a careful theatrical release, positive reviews, media coverage and word of mouth from moviegoers to build up awareness and demand for the eventual DVD. To make matters worse, they're charging a premium for "Bubble" -- about $30.
Now a movie like "King Kong" -- a proven name brand that people are already clamoring to see -- would have been a huge seller on DVD the same day it hit theaters. But of course, a wildly expensive blockbuster is the last type of movie anyone would undercut at the box office. Quite simply, they'd have nothing to gain.
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