Fast food chains have been promoting movies for years. But usually it's McDonald's pushing the latest Disney release or Burger King and "Star Wars." Starbucks has been linking itself to music at a much more sophisticated level. First it promoted individual artists like Ray Charles. Then it launched a tiny record label. Then it got exclusive CDs from the likes of Bob Dylan; not to mention all their compilations of classic tunes done by artists like Emmylou Harris and Elton John.
Now they're moving into movies. The Hollywood Reporter says Starbucks is partnering with redhot indie Lions Gate (this year's Miramax) to promote "Akeelah and the Bee," the story of a little girl at the National Spelling Bee due out April 28. It stars Angela Bassett and Laurence Fishburne. Starbucks will promote the movie with screenings and promotions, sell the CD and ultimately the DVD when it's available. Indie studios just found themselves a really desirable platform to highlight smart movies.
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