Martha Stewart Copywriting Name Of Her Town

She wants to sell a line of furniture called Katonah Collection, Martha's copywriting the name of the town. The people who actually live there are a little freaked-out and perturbed. Me? I'm copywriting the name "Michael." You wanna use it, you gotta come to me and you gotta PAY. Got it? (Next up: I'm gonna copywrite the word "copywrite." Bet it's never been done.)