Monday, January 29, 2007
Do You Fast-Forward Through Commercials?
Networks and major advertisers are facing a battle royal over ratings: the networks want credit for all the people who watch TV shows on their DVR after it's aired. Advertisers refuse to pay for any extra viewers until they can determine how many of them are watching the ads and how many fast forward through them. MediaWeek has the story. I gotta admit: I almost NEVER watch ads anymore. Even shows like "Idol" I can't bear to watch live. It feels like I'm wasting time and ads are just...unnecessary.