Thursday, January 18, 2007
Daytime Soaps Have One Foot In The Grave
NBC's goofy daytime soap "Passions" is cancelled and will be gone by June. And the "Days Of Our Lives" contract is up in 2009 and NBC entertainment head Kevin Reilly says the news department is going to take over a chunk of daytime programming. Soaps cost too much money and just don't pull in the viewers anymore. Ratings have plummeted from even where they were just ten years ago. CBS has the relatively dominant lineup. Maybe if NBC pulls out of the soap business, that could help CBS (and ABC) survive for years to come. And with DVR and Tivo technology, even folks who aren't stay-at-home parents have no excuse for missing their shows. But soap operas are clearly on the ropes.