Monday, August 21, 2006

"Snakes" -- Sizzle Or Fizzle?

Everyone is calling "Snakes On A Plane" a disappointment because it didn't do massive business over the weekend. Remember my rule: the only two numbers that matter are the movie's budget and the final box office gross. "Snakes" cost $30 mil per the studio and the final gross should equal that. Throw in overseas and very healthy DVDs and they've done quite well for a movie that practically marketed itself. And anyone who says the Internet is useless for marketing movies has already forgotten that one week earlier, "Step Up" opened huge thanks to MySpace and other online ads and is already at $40 mil and counting. By the way, why do people keep making features starring Hilary Duff? "Material Girls" is her third film in a row to open wide at only $5 mil. The Top 10:

1. Snakes On A Plane -- $15.3 mil
2. Talladega Nights: The Ballad Of Ricky Bobby -- $14.1 mil ($114.7 mil total)
3. World Trade Center -- $10.8 ($45 mil total)
4. Accepted -- $10.1 mil
5. Step Up -- $9.9 mil ($39.4 mil total)
6. Barnyard -- $7.5 mil ($46 mil total)
7. Little Miss Sunshine -- $5.7 mil ($12.8 mil total)
8. Pirates of the Caribbean: Dead Man's Chest -- $5 mil ($401.1 mil total)
9. Material Girls -- $4.6 mil
10. Pulse -- $3.5 mil ($14.7 mil total)

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