Internet Buzz Comes To New TV Shows

Everyone knows how the Internet and websites like Ain't It Cool News changed movie coverage. No longer could studios hold out-of-town screenings and hope to keep the news to themselves. As soon as a movie is shown almost anywhere in the country, word leaks out onto the net about the plot, the special effects, what the audience thought, etc. And now that same early warning system has locked onto the fall TV shows, with Aaron Sorkin's "Studio 60" being praised and villified based on early script drafts, a few dodgy minutes shown to advertisers and rough cuts of the show. All of it happening months before the show is actually put on the air. Whether for good or ill, it's the new reality.