Wednesday, June 28, 2006
Superman Vs. Meryl
Ok, it's not a contest. "Superman Returns" will do better than "The Devil Wears Prada," the comedy starring Meryl Streep. And I don't have access to tracking data like Box Office Prophets. But I think they're crazy for suggesting this comedy will get crushed and would be lucky to gross $50 mil total. The book has huge name recognition; Anne Hathaway is a serious draw among young chicks and the reviews for Streep have been great. I'll be surprised if "Prada" DOESN'T gross more than $50 mil. It looks like tremendous fun and it'll appeal to adults, women and girls. About the only group that it would never appeal to is teenage boys (straight boys, that is) and they were going to "Superman Returns" anyway.
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Well, I buy into it because it's fun. The Oscars are fun even though I don't think that not winning or being nominated for an Oscar means a movie isn't good. More importantly, I like to dissect bad box office analysis, since it misleads people into crazy thinking (like believing the box office has to increase every single year from now until the end of time) or that a tremendously successful movie like Al Gore's An Inconvenient Truth is a disappointment. In this case, I like to see all types of movies championed -- meaning chick flicks should not be dismissed out of hand. I don't have high hopes for Prada but from all the clips it looks like Streep is terrific. And yes, I'm a geek who loves movie box office and Billboard chart figures and Nielsen ratings as much as some kids love box scores and football stats. But I try to use my geeky knowledge for good.
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