Monday, November 06, 2006

More On "Borat"

One thing I didn't quite catch. "Borat" opened on 837 screens and it grossed more money than any movie IN HISTORY that opened on 1000 screens or less. Studios are starting to realize that their tracking numbers -- the attempt to see what movies people are excited about seeing -- are way off. It's the same reason political/social polls done by newspapers and other media outlets are a joke: people have caller ID and don't answer their home phones if they don't know who is calling; people use cell phones; people don't have a home phone at all, etc. And when pollers DO get someone on the line, the reject rate (the # of people who say "no" to the request to take part in a poll) is way, way up. I can remember doing one or two polls maybe 15 or 20 years ago. Since then, I've never even been asked and I don't know anyone who has. In short, the only people answering polling questions are the elderly and the unemployed. Think that's a good sample of the target audience that's going to see "Borat?" Polls are broken.

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