Thursday, January 04, 2007
Focus Groups: Why Movies Suck
The LA Times has a regular feature called The Focus Group. They ask a random but diverse group of four or five people what they think of that weekend's new movies and whether they'll go see them. Frankly, I just never bothered. Who cares? But for some reason today I looked at it and it was even dumber than I expected. Their comments were stupid, the LAT didn't even bother to edit the quotes to keep the people from sounding ignorant and ungrammatical the way they would for most movie stars and the opinions expressed were so idiotic it's amazing ANY decent movie gets made in Hollywood when they use focus groups and it's even more amazing if any of those movies make money. Read it and weep.