Wednesday, May 10, 2006
Howard Stern: Satellite Radio Is Where I Belong
Howard Stern wisely spoke up to make clear he had no intention of returning to terrestrial radio, despite being approached by at least three companies in the wake of Opie & Anthony's return to free radio while continuing their stint at XM. Stern says that shows they've been a failure on satellite. And he loves Sirius and would never return to the censorship of the FCC. It's the least he could do since Stern is only five months into a five year contract worth potentially $500 milllion. I still think my ideas to keep him in the spotlight and promote his show make sense: streaming online at www.sirius.com a few hours of his show one day a week (on Mondays, I'd say) and/or a two hour podcast of one of his shows available for free would be a great promotional move.