Thursday, February 16, 2006
Overnight TV Ratings -- Wednesday
With Mediaweek on hiatus, my source for free overnight ratings has dried up this week. Hollywood Reporter finally dished up the news: American Idol CRUSHED the Olympics, scoring twice as many viewers and almost three times as many in the coveted 18-49 demographic. Idol drew 28.3 million viewers to the results show where they pared down to the final 24. The Olympics drew 14.3 million. At 9 p.m. Lost didn't miss a beat -- scoring 18 million viewers, almost identical to its ratings a week earlier. The Olympics edged it out, drawing 19.2 million viewers at its peak between 9:30 p.m. and 10 p.m. As for fans of Bones, the crime show with some sexy chemistry between the two leads, the news is good and bad. It's holding steady with viewers, averaging 12.2 million opposite Lost and the Olympics. But that's still a drop of about 60%. Will that be good enough for Fox or will they want to try and find something else to capitalize on Idol more?