Thursday, February 23, 2006
Overnight TV Ratings
American Idol CRUSHED the Olympics again. More to the point, Idol is setting a torrid pace that is making this the most successful season yet for the show. The fact that it's continuing its record pace opposite the Olympics makes it all the more remarkable. Idol drew almost 32 million viewers, with the Olympics reaching just under 15 million. Yes, Idol had twice as many viewers and TRIPLE the number of desirable viewers aged 18-49. CBS did decently at 10 p.m. with a rerun of CSI: NY, which makes its decision to run away from the Olympics with reruns all the more disastrous. ABC layed low tonight as well, devoting most of its schedule to a rerun of the Lost pilot. Tonight the usually powerhouse women's ice skating will face original episodes of Dancing With The Stars, Survivor and the Idol results show. It'll be lucky not to place third or fourth. If you're a ratings geek like me, sign up for Mediaweek's daily email with the overnight ratings.