Start A Website; Make Headlines Around The World

Some slow-off-the-mark James Bond fans waited till filming began on the new Casino Royale before launching their boycott of the franchise because they love Pierce Brosnan and can't stand Daniel Craig. The website is called CraigNotBond. For all we know, this could be two people in their bedroom making this fuss, but that doesn't stop media outlets around the world from reporting on it. At least USA Today calls them on being absurdly slow in raising their complaint. I mean really, unless they got 10,000 people to sign a petition or something, how does two people (or perhaps even just ONE person) putting a webpage online count as news? How many emails have been sent complaining? (That's their main push.) How much traffic did the website get(BEFORE the news stories broke)? Why is this news?