Thursday, July 13, 2006
"Pirates" Is A Hit! You're All Fired!
Disney responded to the massive success of "Pirates of the Caribbean" by firing a "substantial" number of employees and reducing the number of movies it releases from 18 to 8. Frankly, releasing eight movies a year hardly constitutes a major movie studio -- 12 at least means one movie a month, roughly and increases your chances of success. Eight movies means every single one of them needs to do well or your DVD division wil suffer the following year. Indeed, there's no room for error whatsoever when you only make eight movies a year. Some idiots proclaimed "Cars" a disaster -- even though it's chugging along towards the average $250 mil gross that (remarkably) Pixar films have made. But how would the flops "Annapolis" or the animated flick "The Wild" have been treated if they were 25% of the Disney's annual output? Or does Disney plan to magically cut out only the flops? And in the final bit of idiocy, all Disney movies will be branded as "Disney" films as they phase out Touchstone. Why? Because "Disney" films make more money. Now how many of you would have stayed away from "Pirates" if the little logo at the beginning of the movie had been "Touchstone?" I thought so. None.