Warner Bros. Pictures' Superman Returns, opening in theaters June 30, created enormous excitement among toy retailers with its own share of electronic role-play toys like a flying radio remote-controlled Superman that can soar up to 300 feet in the air for two minutes of non-stop flying. "It's the first time ever kids can make Superman fly," said Geoff Walker, vp of entertainment marketing for master toy licensee Mattel.
Monday, February 13, 2006
You'll Truly Believe A Man Can Fly
The Toy Fair is in high gear in NYC and parents with kids can expect to be deluged with requests for toys from Pirates of the Caribbean: Dead Man's Chest, Cars (the animated Pixar movie -- I'm still not bowled over by the trailers for that one) and more. And I know toy airplanes have been available for decades but this tie-in still sounds really cool: