Tuesday, April 18, 2006

Derek Jeter's Commercials

I rarely see commercials anymore, thanks to the power of DVRs. But watching the Yankee games (and having to spot one or two more while fast-forwarding), I've been paying attention to a series of ads starring Derek Jeter. Not all of them are new, but they are all bad. In the new one, Derek Jeter's drive for success is compared to Ford's drive to create great trucks. There's nothing "wrong" with the ad, it's just edited poorly. But the really bad ad is a satire of MTV's "Cribs." Derek is shown giving a tour of his house and then says he's going to take us to where the action is (the invariable line when a rapper shows us his bedroom). Derek takes us to his "garage," which is an airplane hangar of massive proportions filled with literally dozens and dozens of cars. Two sleazy stripper-types are washing one of the cars and coo "Hi, Derek!" And it finishes with him saying he's got his cars, now you get yours. What were his people thinking? Derek linking himself with slutty groupies? Derek emphasizing his massive wealth and indulging in a grotesque orgy of car buying? What a terrible stain on his image. Derek should fire his advisers. (And hire me.)

2 comments:

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