Friday, October 27, 2006
Daytime Soaps Are Dead
By the way, it's a little acknowledged fact that daytime soaps have fallen on seriously hard times. Viewing levels are WAY down from the heyday in the Eighties. I'm surprised all three networks still support them. The ENTIRE viewing audience for all eight daytime soaps per MediaWeek is 9.47 million viewers. Total. Lump them all together -- all seven and a half hours of programming -- add up all their viewers and they'd barely rank in the Top 40 for primetime shows. Why they keep getting made is beyond me.