Well, my prediction that the well-played World Series would start to get a lift in the ratings hasn't proven true. If the Cards win in five, FOX will be very unhappy. And wth the rain delays, a game six will be on the lowest-rated night of the week (Saturday) so they're really hurting. No one has mentioned this becoming the lowest rated World Series of all time for a few days, but it's certainly down significantly from last year. Most of the shows from 9 p.m. on were repeats. Given the ratings for baseball, that was a mistake. Not only would new episodes have done well, they might have depressed FOX's ratings even more. The overnights per MediaWeek's Marc Berman:
8 p.m.
1. Baseball (starts at 8:30) (FOX) -- 14.52 million
2. Ugly Betty (ABC) -- 13.15 million
3. Survivor clip show (CBS) -- 12.61 million
4. My Name Is Earl (NBC) -- 7.56 million/The Office (NBC) -- 6.38 million
5. Smallville (CW) -- 4.79 million
9 p.m.
1. CSI rerun (CBS) -- 16.63 million
2. Baseball (FOX) -- 14.52 million
3. Grey's Anatomy rerun(ABC) -- 12.21 million
4. Deal Or No Deal (NBC) -- 11.03 million
5. Supernatural (CW) -- 3.67 million
10 p.m.
1. Baseball (FOX) -- 14.52 million
2. Shark rerun (CBS) -- 10.37 million
3. Grey's Anatomy rerun (ABC) -- 9.92 million
4. ER (NBC) -- 7.2 million
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Is it mildly interesting that Grey's Anatomy has been winning the ratings battle when it airs new episodes, but both reruns last night were beaten by reruns of CSI and The Shark? Or does it just mean that more old people watch those shows and don't remember that they've already seen that particular episode?
Standalone shows like "CSI" and "Law & Order" (that is, shows that have a beginning. middle and end) always do better in reruns than shows with continuing storylines like Grey's Anatomy and ER and Lost. It's notable that Grey's Anatomy is so young in its popularity that it did as well as it did. That's why ER's rerun did even worse. Sitcoms are a goldmine in reruns for this very reason; it typically doesn't matter from what season it originally came from, it still works. (That's also why Arrested Development wouldn't do well in reruns.) On the plus side for serialized shows, they do much better on DVD: sales for Lost, 24, and Grey's Anatomy will typically be much better. Of course, huge hits like CSI and L&O do well on DVD too. But you can see how valuable it is for a show to be seen in order on DVD -- you simply can't enjoy a random episode of ER or Hill Street Blues as much as you'd enjoy them in order. 24: nothing in reruns. Big hit on DVD. A few years ago, almost no networks ran serialized dramss -- they thought all anybody wanted were stand-alone shows. Of course the only thing that really matters is making a good show. But bveing serialized does hurt them in reruns and syndication.
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